They're doomed, especially if they're going to take those surveys seriously. Nothing truly great ever lasts.
Of course people on the street are going to say that a symphony orchestra is boring and doesn't represent them. Of course 'comping' free tickets all over the place is going to cause problems. Of course the demographic of those who attend symphony concerts includes a lot of grey hair and a few walkers. Why shouldn't it?
Why are the results of the survey surprising to me them? If things in life weren't that way, the PSO would perform where the Steelers play, and the Steelers would play in Heniz Hall.
They're NEVER going to cover the majority of their costs from ticket sales. They need to do a better job of fund raising and banging on corporate doors. The trick isn't to fill the hall with twenty-somethings, the trick is to entice 50-somethings, 40-somethings and latter 30-somethings into buying subscriptions and/or donating. You don't augment the grey hair by putting a bunch of Philip Glass-heads in the seats. Then the grey hairs will stop coming and you solved nothing.
Here's another point. If you're going to do evenings of movie scores, don't just do John Williams. That's been done to death. There are TONS of great classic movie scores. Roll the cameras, show the movie and perform the soundtrack live. See if you can get Robert Osborne or Ben Mankiewicz from TCM to host an evening.
Symphony orchestras and opera companies are not just competing against other forms of entertainment, they're competing against the ability of people to stay home and watch symphonies and operas in the comfort of their own homes. That's why going after endowments and corporate sponsorships is a must.
And by the way, regarding those much dreaded grey and blue-hairs . . . bus them in from the outer suburbs. Works every time.